Canelo vs GGG 2 PPV price: Bold or shrewd?Written by Leroy Cleveland
The rematch between middleweight titans Canelo Alvarez and Gennady Golovkin is just weeks away.
Canelo vs GGG 2, which will take place at T-Mobile Arena in Las Vegas on September 15, will be shown in theaters and be broadcast on HBO PPV.
So, what's the Canelo vs GGG PPV 2 price?
Are you sitting down?
Keep in mind, their initial meeting last year sold for $69.99 (Standard) and $79.99 (Hi-Def).
Why the $15 PPV increase?
Who knows? Perhaps the promoters are trying to get more fans in theaters? After all, everyone would have to pay to watch the card in a movie theatre while many could watch it at a friend's house for free.
For example, if someone threw a Canelo vs GGG 2 party at home and invited 20 people, the guests probably wouldn't have to pay. But if that person decided not to order the fight due to the expense, it forces everyone to pay at movie theaters if they don't want to shell out $85 themselves yet want to watch the fight legally and without the liabilities and poor quality of illegal streams.
In the end, having those 20 guests pay $12-20 a pop would be more lucrative than one person shelling out $85. And, of course, the theater option will obviously be more amenable to someone who would refuse to pay $85, $70 or even $50 to watch it at home.
“A fight like this belongs on pay-per-view," stated esteemed boxing writer Baker Geist.
"It has the potential to be a memorable fight. However, every product is limited by a price and if the price is too high, it can do more harm than good.”
"The theater option might be a better way to go for this fight.”
Is the $85 asking fee bold or shrewd?
Last year, at $70 a pop for standard viewing, Canelo vs GGG generated 1.3 million PPV buys. However, the buzz for the rematch is falling well short of last year's showdown. With or without the price increase, the buyrate for Canelo vs GGG 2 is bound to take a hit versus last year's total
Canelo vs GGG was a "good fight" but not a "great fight." Combine that with the controversial decision and Canelo's failed drug tests, and it's easy to understand why fans aren't as excited about the rematch. In that sense, a PPV prince increase was a bold move. However, maybe the low-cost theater option will attract more viewers and, in the long run, generate as much or more revenue than the first fight?
What are your thoughts about the Canelo vs GGG PPV 2 price? And are you more likey to pay $15 to watch it in a movie theater than order it at home or not watch at all?