Saturday, 20 February 2016 16:13

Gennady Golovkin vs Canelo Alvarez: Why It’s Probably a No Go for 2016

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Don’t be surprised if Canelo vs Golovkin, arguably the biggest fight in boxing, doesn’t happen in 2016, despite the WBC’s edict and the wishes of fight fans.

The good news is Canelo Alvarez vs Gennady Golovkin will happen, provided both fighters stay in their winning ways.

At this moment, the fight hasn’t matured yet as Canelo and Golovkin are probably too much risk for each other, considering what their respective payouts would be.

Example: Instead of fighting Canelo for “X”, for instance, Golovkin can earn comparable revenue fighting two or three Dominic Wades.Hence, Gennady can earn still “X” without taking the risk of losing, getting hurt or devaluing his stock.

The same holds true for Alvarez, although his upcoming bout with Amir Khan is presumably far riskier than Golovkin’s next fight.

“As you know, we have to build this fight up to be the next super-fight,” Oscar De La Hoya told BoxingScene following his meeting with Dallas Cowboys owner Jerry Jones earlier this week.

“And, yes, it will be the next super-fight.”

“Is he [Canelo] going to fight him Golovkin]?"

"Absolutely, that’s no issue whatsoever. But the question is when."

Canelo and Golovkin have accomplished too much to fight well below the market standard for such a superfight. Boxing is a business and this is par for the course. And it was no different in the 1970s, 80s and 90s.


Leonard vs Hearns I (1981)

In 1980, then WBC Welterweight Champion Sugar Ray Leonard refused to face his WBA counterpart, Thomas Hearns, until the latter brought more to the table financially.At the time, Leonard was an international star while Hearns was a relative unknown outside of the fight fraternity.

Hardcore fans begged for the fight and accused Leonard of being scared.

A year later, after Hearns orchestrated several bloodcurdling knockouts on national TV, there was a real and legitimate public demand for the showdown.

Leonard vs Hearns I would become one of the biggest events in sports history because the fight transcended hardcore fans.

Seventy-year old grandmothers actually knew who Leonard and Hearns were, and casual fans and non-fans of the sport were willing to pay to see it.

As a result, the fight was a high-profile, mainstream event and the fighters were paid their market value.

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