Cotto vs. Canelo rematch: It will be determined by the fansWritten by Joseph Herron
In the weeks leading up to the official announcement of “Miguel Cotto vs. Canelo Alvarez”, which has ultimately been slated for Saturday, November 21, at the Mandalay Bay in Las Vegas, Nevada, both sides of the lengthy and highly publicized negotiation process were at odds concerning the issue of whether or not an immediate rematch would be enforced and included within the contractual agreement.
Senior adviser for Golden Boy Promotions and Hall of Fame matchmaker/promoter Don “War a Week” Chargin explains why the decision not to include a mandatory return bout in the final accord was mutually agreed upon.
“It was really silly,” admits the six decade boxing legend.
“Cotto’s side wanted a mandatory rematch included in the fight agreement, but there really wasn’t a need. ‘The rematch clause’ has become an outdated concept.”
When a world title in boxing was the most coveted commodity in professional sports, a rematch clause was a common business practice enforced by the incumbent champion. In case of an improbable upset or controversial decision from the judges at ringside, the champ’s team was always sure to include a immediate rematch stipulation within the binding contractual agreement before both men ever entered the ring.
According to “The Don” of boxing, priorities among fighters and promoters have changed dramatically.
“Years ago, when division titles meant more to the fighters, fans, and the sport as a whole, a long reigning champion would protect his respective distinction by implementing a rematch clause in the event of a loss.”
“In today’s boxing climate, whether or not a rematch makes sense ultimately is determined by the fans…the real bosses of boxing. If a fight is sensational, with lots of competitive drama, a rematch is a natural progression."
"If the demand is there, the money will be there as well. But without a healthy demand from the paying customer, there’s no need to even discuss the possibility of a rematch.”
“Look at the response Manny Pacquiao currently receives when he mentions the possibility of a rematch between him and Floyd Mayweather Jr. It’s laughable. Because of the way the first fight played out, very few fight fans are interested in paying to see a rematch.”
"Also look at Sugar Shane Mosley versus Ricardo Mayorga...fan reaction and market indicators haven't been very promising. If there's no demand from the fans, there's no point."
When asked if he believed a healthy demand for a Cotto vs Canelo rematch would be generated from the inevitable "Mexico vs. Puerto Rico" showdown in November, Mr. Chargin was extremely positive.
“You just never know what's going to happen on fight night,” stated the California based promoter and matchmaker. “But I think with the style match-up and the level in which both fighters are competing currently in their respective careers, the chances are very good that the fight will play out to be a great one. And if the first one is a big hit, the demand for a return bout will be there.”
“But that’s entirely up to the paying customers…they always have been and always will be the real bosses of boxing.”