Tuesday, 23 September 2014 19:44

HBO Boxing: Saúl 'Canelo' Álvarez signs lucrative deal with network

Written by

Press Release 


24-year-old light-middleweight inks exclusive long-term deal with award-winning premium cable network

Photo Courtesy HBO


LOS ANGELES (Sept. 23, 2014)—Golden Boy Promotions Founder Oscar de la Hoya, HBO Sports President Ken Hershman, and superstar boxer Saúl 'el Canelo' Álvarez today announced a major new agreement to showcase the fan-favorite fighter's matches on HBO Sports.

"For all of my career, I have wanted to fight on HBO for one main reason–I believe it will allow more of my fans to see me in action," said Álvarez (44-1-1, 31KOs).

"Today marks a huge milestone for me, and I look forward to a long and successful partnership with HBO."


Álvarez, a light-middleweight knockout artist known for his tremendous punching power, made his pro debut in 2005 at 15-years-old and quickly became one of the most popular prize fighters in the sport. His exciting fighting style and reputation for taking on all comers has captured the attention of fans all around the world.

"Everyone at HBO is excited to welcome back Canelo Álvarez to the HBO family, and we can't wait to re-introduce him to our subscribers," said Ken Hershman, president of HBO Sports."


"At only 24-years-old, Canelo has already established himself as one of the boxing world's brightest stars, and we look forward to a long and mutually beneficial relationship as we embark on this new chapter together. We are delighted to partner with Oscar de la Hoya and Golden Boy Promotions in presenting Canelo's fights and events on our various platforms."

The award-winning network has a 40-year history of presenting the best fights on television. Canelo has previously fought seven times on HBO platforms in his pro career; three times on the HBO Boxing After Dark series in 2011 against Kermit Cintron, Matthew Hatton and Ryan Rhodes, and four on the HBO Pay-Per-View platform versus Jose Miguel Cotto (2010), Carlos "Tata" Baldomir (2010), Alfonso Gomez (2011) and Sugar Shane Mosley (2012).

"I'm thrilled to be part of this historic agreement between Canelo Álvarez and HBO Sports, an agreement that marks another major step in Golden Boy Promotions' primary goal–to give boxing fans the fights they want to see," said Oscar de la Hoya, founder of Golden Boy Promotions. "Canelo is the best young fighter in the sport, and this move will help line him up to fight top opponents in the sport for many years to come."

A former world champion, Canelo is eager to once again hold a title belt. His record includes victories over some of the best fighters in the light-middleweight division including Austin "No Doubt" Trout, Alfredo "El Perro" Angulo, Sugar Shane Mosley and most recently the dangerous southpaw, Erislandy Lara. Canelo's lone blemish in 46 fights came in September 2013 against Floyd "Money" Mayweather in the highest grossing bout of all time, further cementing Canelo's stature as boxing's next superstar fighter.

For more information, visit www.CaneloÁlvarez.com, www.GoldenBoyPromotions.com and www.hbo.com/boxing.

Follow on Twitter at www.twitter.com/CaneloOficial, www.twitter.com/GoldenBoyBoxing
and www.twitter.com/HBOBoxing and Instagram at @GoldenBoyBoxing.

Become a fan on Facebook: www.facebook.com/GoldenBoyBoxing and
www.facebook.com/HBOBoxing.

About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling more than 2.5 million in Pay-Per- View homes in a single night. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States throughout the year.

About HBO Sports
HBO Sports has brought the best in sports to television for four decades. The sports division has been honored with 10 prestigious George F. Peabody Awards and 120 Sports Emmy® Awards for production excellence. HBO is the leading television platform for the sport of boxing in the U.S. HBO Boxing programming includes HBO World Championship Boxing®, HBO Boxing After Dark® and HBO Pay-Per-View®. HBO introduced the groundbreaking reality franchise "24/7" in 2007 and the show has earned more Sports Emmy® Awards (18) than any other regularly scheduled sports television series during that span.

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CONTACTS:
Ramiro Gonzalez, Golden Boy Promotions, (213) 489-5631, This email address is being protected from spambots. You need JavaScript enabled to view it.
Stefan Friedman, Mercury, (646) 241-7786, This email address is being protected from spambots. You need JavaScript enabled to view it.
Kristen Rockwell, Mercury, (323) 308-8598, This email address is being protected from spambots. You need JavaScript enabled to view it.
Kevin Flaherty, HBO Sports, (212) 512-5052, This email address is being protected from spambots. You need JavaScript enabled to view it.
Kelly Swanson/Lisa Milner, Swanson Communications, (202) 783-5500, This email address is being protected from spambots. You need JavaScript enabled to view it.

Patrick Byrne
Manager, HBO Media Relations
(212) 512-1361
This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter: @PatrickSportsTV
 

 

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