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  • "Canelo Alvarez beats Gennady Golovkin," insists Richard Schaefer

"Canelo Alvarez beats Gennady Golovkin," insists Richard Schaefer

Joseph Herron Updated
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It's official...former Golden Boy Promotions CEO, Richard Schaefer, is back in the hurt business.

The controversial fight promoter held a press conference at the US Bank Tower in Los Angeles, California, to formally announce his first major fight card under the Ringstar Promotional banner. The December 10 "Doubleheader", featuring Featherweights Jesus Cuellar vs. Abner Mares and Super Welterweights Jermall Charlo vs. Julian Williams, is slated to be broadcast on Showtime Championship Boxing.

While participating in several interviews with the always intrusive boxing media, Schaefer took a break from promoting his own event to discuss the most highly anticipated active match-up in boxing, Canelo Alvarez vs. Gennady Golovkin.

When asked who he thought would win the seemingly imminent pairing, it was no surprise the former Swiss banker selected the counter puncher from Guadalajara, Jalisco, Mexico...a fighter with which the former GBP executive has an impressive and long standing history.

"I think Canelo Alvarez wins that fight," Richard Schaefer predicted to FightHub TV on Thursday, October 27. "You guys are underestimating Canelo, and I think you're overestimating Golovkin."

"He (GGG) can get hit. He's Triple G, not Superman."

Although Schaefer has been officially out of the sport since splitting with Oscar De la Hoya's company in June of 2014, the enthusiastic boxing proponent was up to speed with the ongoing "Canelo/GGG" soap opera.

The knowledgeable financial guru believes Golden Boy is wrong for offering Team Golovkin a flat fee, and not a more reasonable purse split with an incentive bonus. Although GGG's only stint on the PPV stage wasn't exactly a stark success, drawing an estimated 150K PPV purchases, Schaefer understands the concept that match-ups sell within the business of boxing, and GGG's brand would be a huge part of the event's overall success.

"It takes two to tango...I mean, Canelo's last PPV wasn't exactly a huge success either. Golovkin is today one of the most recognized names in the sport. Canelo vs. Golovkin is one of those fights in which you put one and one together, and it doesn't just equal two...it equals well over a million homes in PPV."

"The purse should be a split, where you take into consideration Golovkin's value, and not just a flat fee. There should also be an upside or incentive as well."

Although Richard wasn't specific in disclosing what he believed to be a fair purse split between Alvarez and Triple G, he was clear on who he felt deserved the majority of the eventual proceeds.

"Truth be told, Canelo is the bigger name and the bigger star," stated Schaefer. "It's not about who is better or who is perceived to be better. It's about who is the bigger star, and Canelo is the bigger star. So does he deserve the lion's share? Absolutely."

"But you need to treat the opponent fair as well, and give him some upside."

Despite being met with a huge demand from the real bosses of boxing, the paying customers, Canelo vs. Golovkin isn't expected to materialize until September of 2017.

The astute businessman doesn't understand why the match-up is currently being "marinated" until late next year.

"I would have made the fight already. Why wait? Why...tell me why? I don't know why Oscar is waiting."

"If Canelo loses, he's still Canelo Alvarez. You don't lose anything. But if Canelo wins, do you know what that means? It means that Canelo wouldn't do 300K or 250K homes on PPV anymore. It means that he would be doing over a million plus for every single fight from this point forward."

Tickets for the December 10, "PBC Doubleheader", which is being promoted by Ringstar Sports and TGB Promotions, go on sale Friday, October 28 at 3 PM PT, and are priced at $35, $50, $75, $150 and $200.

Canelo vs Cotto (2015) Highlights


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