Canelo vs Khan purses: Is the payout fair?Written by Lee Cleveland
In just less than three weeks, unified, lineal middleweight champion Canelo Alvarez will face elite level welterweight Amir Khan.
Canelo vs Khan will be contested at a 155 lb (max) catchweight and held and the brand new seater T-Mobile Arena in Las Vegas on Saturday, 7.
Khan is a big underdog to Alvarez but those who favor him insist his speed and newfound discipline under trainer Virgil Hunter could be a game-changer.
So how much will Canelo Alvarez and Amir Khan make for fighting each other?
Canelo vs Khan purses
According to TotalSportTek, Canelo Alvarez's purse will be upwards of $10 million plus a share of PPV revenue, giving him the potential to earn between $12 million to $15 million.
The challenger, Amir Khan, has been granted a $6 million payout but with no extra income via PPV sales.
Last fall, Canelo's PPV showdown with fight legend Miguel Cotto generated 900,000 buys and $58 Million in revenue. Not since Tyson vs Lewis (2002) had a pay-per-view fight generated at least 900,000 buys without featuring Floyd Mayweather, Manny Pacquiao or Oscar De La Hoya.
Although Khan may not have the drawing power in the States that Cotto enjoys, look for Canelo vs Khan to generate at least as many PPV buys (900,000) as Cotto vs Canelo because it's taking place on Cinco de Mayo weekend, the hottest piece of calendar real estate in boxing. Proper timing should make up for the presumed gap in popularity between Cotto and Khan, stateside.
Moreover, boxing won't have to compete with the mega popular NFL for sports headlines.
And from a standpoint of gross revenue, May's fight should easily eclipse November's due to Khan's massive international following. Viewership in the UK and, perhaps, Pakistan will be far heavier than Puerto Rican viewership was for Cotto vs Canelo.
How popular is Khan internationally?
... He has 3.8 million Facebook followers while Cotto has just over 800,000.
Perhaps the ultimate question as it relates to PPV numbers and revenue is: How many of those followers will pay to see Amir Khan partake in the biggest fight of his career?
Based on the projected numbers and the fighters' respective stock value, the Canelo vs Khan payout seems fair.
Lee is Managing Editor of FightSaga.com, a student of the Sweet Science and longtime boxing fan.
A gym rat in the 1990s, Lee was trained by 1976 Olympic Silver Medalist Charles Mooney and several retired seasoned pros. He was also a sparring partner for former WBA Super Middleweight Champion Steve Little who upset Michael Nunn for the WBA Super Middleweight Title in '94.
Lee created FightSaga.com to honor and preserve boxing's rich heritage, chronicle the achievements of top fighters, celebrate the legacy of big fights and provide a fun, educational experience for fight fans.