2015 Trends: Will celebrities and steamy photo shoots help boost boxing in U.S?Written by Lee Cleveland
Although prizefighting (as it relates to boxing) has lost a bit of luster in the U.S. since the 1990s, sexy boxer photo shoots seem to be the latest rage these days.
(Pic courtesy of The Edita Vilkeviciute Vogue Paris)
Is boxing making a comeback in America among the mainstream or is this a mere trend, or a fad that's totally unrelated to prizefighting?
Since boxing is such a fierce sport, perhaps there is something alluring about a well-toned, sweaty athlete in a dirty, smelly boxing gym?
Boxing training is quite easily one of the best workouts for overall conditioning and fitness, lean muscle growth and weight loss so the vogue concept of steamy boxing photo shoots certainly fits.
Supermodel Helena Christensen has boxed at one of those smelly gyms for 10 years.
“I’m all about instant gratification I don’t have the patience to do long, slow, yoga movements, or swim length after length of a semi-cold pool," the stunning 45 year old said in last month's issue of Men's Health.
"Boxing challenges your reflexes, your speed, your mind…everything. Run for an hour and a half? That’s not me. I like explosive energy instead of pacing it.”
“The gym I box in is a really old, sweaty, dirty boxing gym. Real fighters, no bullsh***ing."
One of most successful models in the world, 5'10" Adriana Lima is the latest female celebrity to praise boxing as a means to getting in top condition.
The Brazilian beauty is, of course, best known as a Victoria's Secret Angel and for being a spokesmodel for Maybelline cosmetics.
No stranger to the sport, Lima has been training in the sport for ten years and her boxing workouts are an hour and a half daily.
Insisting the benefits are far more than just cosmetic, Lima stated last year, "You know how powerful you are and how much strength you have. When you're confident, you're not bothered by much."
Heading into 2015, boxing shoots are vogue and the sport is, as a fitness and conditioning regimen, hip among among celebrities.
Perhaps boxing IS mainstream again in the U.S... Just not prizefighting.
Imagine if 'the big fight' pitting Floyd Mayweather and Manny Pacquiao happened in 2015. Maybe it, along with mainstream celebrities and photographers, will create the perfect storm and help catapult 'prizefighting' to a higher level of mainstream awareness, rivaling the glory days of the 1970s, 80s and 90s?
Lee is Managing Editor of FightSaga.com, a student of the Sweet Science and longtime boxing fan.
A gym rat in the 1990s, Lee was trained by 1976 Olympic Silver Medalist Charles Mooney and several retired seasoned pros. He was also a sparring partner for former WBA Super Middleweight Champion Steve Little who upset Michael Nunn for the WBA Super Middleweight Title in '94.
Lee created FightSaga.com to honor and preserve boxing's rich heritage, chronicle the achievements of top fighters, celebrate the legacy of big fights and provide a fun, educational experience for fight fans.